“Soft Power of Central Asian Nations in the 21st Century: Heritage, Modernity, Aspirations”

The Paper considers several sources of soft power – history and culture, tourism, education, and communications – before concluding: “all five Central Asian states have soft power assets that they hope to strengthen in conjunction with their efforts to satisfy their [Sustainable Development Goals] commitments and by other means. Some have a better developed soft presence than others – or have leveraged it more adeptly”, while noting that subpar scores in rankings measuring the indicators of soft power “[underscore] how much is yet to be achieved.”

“Soft Power of Central Asian Nations in the 21st Century: Heritage, Modernity, Aspirations”